The Simple Guide to the Business Model Canvas | creative (2023)

Do you have a new business idea but don't know how to put it into practice? Do you want to improve your current business model? Overwhelmed by writing your business plan? There is a one page technique that can give you the solution you are looking for and that is the business model canvas.

In this guide, you will have thebusiness model outlineexplained, along with steps on how to create one. All of the business model canvas examples in the post are editable online.

What is a business template canvas?

Abusiness modelit is simply a blueprint that describes how a business intends to make money. It explains who your customer base is and how you deliver value to them, and details related to financing. And the business model canvas allows you to define these different components on a single page.

The Business Model Canvas is a strategic management tool that allows you to visualize and evaluate your idea or business concept. It is a one page document that contains nine boxes that represent different fundamental elements of a business.

The Business Model Canvas surpasses the traditional multi-page business plan and offers a much easier way to understand the different core elements of a business.

The right side of the screen focuses on the customer or the market (external factors that are not under your control), while the left side of the screen focuses on the business (internal factors that are primarily under your control). In the middle, you get the value propositions that represent the value exchange between your company and your customers.

The Business Model Canvas was originally developed by Alex Osterwalder and Yves Pigneur and presented in their book 'Generation of business models’ as a visual framework for planning, developing, and testing an organization's business models.

Why You Need a Business Template Canvas

  • BMC provides a quick overview of the business model and is devoid of unnecessary details compared to the traditional business plan.
  • The visual nature of the Business Model Canvas makes it easy for anyone to refer to and understand.
  • It is easier to edit and can be easily shared with employees and stakeholders.
  • The Business Model Canvas can be used by both large corporations and startups with just a few employees.
  • It clarifies how different aspects of the business relate to each other.
  • You can use a BMC model to guide adebatesession on how to define your business model effectively.

How to make a business template display

There are nine building blocks on the business model canvas and they are the customer value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities and cost structure.

By completing a Business Model Canvas, you will brainstorm and conduct research on each of these elements. The collected data can be placed in each relevant section of the screen. So have a business model canvas ready when you start the exercise.

What are the 9 components of the Business Model Canvas?

  1. customer segments
  2. Consumer Relations
  3. Canales
  4. sources of income
  5. Main activities
  6. Main features
  7. Main Partners
  8. cost structure
  9. Value proposal

Let's see what the 9 BMC components are in more detail.

customer segments

These are the groups of people or businesses that you are trying to reach and sell your product or service to.

Segment your customers based on similarities such as geographic area, gender, age, behaviors, interests, etc. it gives you the opportunity to better meet their needs, that is, by customizing the solution you are providing to them.

After a thorough analysis of customer segments, you can determine who to serve and who to ignore. Sobreed customer personasfor each of the selected customer segments.

There are different customer segments that a business model can target and they are;

  • mass market:A business model focused on mass markets does not group its customers into segments. Instead, it focuses on the general population or a large group of people with similar needs. For example, a product like a phone.
  • market niche:Here, the focus is on a specific group of people with unique needs and characteristics. Here, value propositions, distribution channels, and customer relationships must be customized to meet your specific requirements. An example would be buyers of sports shoes.
  • Segmentario:Based on slightly different needs, there may be different groups within the core customer segment. In this way, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments.
  • Diversified:A diverse market segment includes customers with very different needs.
  • Multilateral markets:this includes interdependent customer segments. For example, a credit card company serves both credit card holders and the merchants who accept those cards.

To useSTP template templatesto segment your market and develop optimal marketing campaigns

Visualize, evaluate and update your business model. Brainstorm with your team about your next business model innovation.

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Consumer Relations

In this section, you should establish the type of relationships you will have with each of your customer segments, or how you will interact with them throughout their journey with your business.

There are different types of customer relationships.

  • Personal assistant:interacts with the customer in person or by email, phone or other means.
  • Dedicated Personal Assistance:you assign a dedicated customer service representative to an individual customer.
  • Self-service:here you do not maintain a relationship with the client, but rather provide what the client needs to help themselves.
  • Automated services:this includes automated processes or machines that help customers perform the services themselves.
  • Communities:this includes online communities where customers can help each other solve their own product or service problems.
  • Co-creation:here the company allows the customer to be involved in the design or development of the product. For example, YouTube has given its users the opportunity to create content for their audience.

You can understand the type of relationship your customer has with your company through acustomer journey map. This will help you identify the different stages your customers go through when interacting with your business. And it will help you understand how to acquire, retain and grow your customers.


This block is to describe how your business will communicate and reach your customers. Channels are the touch points that allow your customers to connect with your business.

Channels play a role in building awareness of your product or service among customers and delivering your value propositions. Channels can also be used to allow customers to purchase products or services and provide post-purchase support.

There are two types of channels.

  • Own channels:company website, social networking sites, inside sales, etc.
  • Associated channels:partner-owned sites, wholesale distribution, retail, etc.

income streams

Revenue streams are the sources from which a business makes money by selling its product or service to customers. And in this block, you need to describe how you will monetize your value propositions.

A revenue stream can belong to one of the following revenue models,

  • Transaction-Based Income:made from customers making a single payment
  • recurring income:made of ongoing payments for ongoing services or after-sales services

There are several ways to monetize with

  • Sale of assets:sell ownership rights in a product to a buyer
  • Usage fee:charge the customer for the use of your product or service
  • Registration fee:charge the customer for regular and consistent use of your product
  • Loan/Lease/Rent:the customer pays to obtain exclusive rights to use an asset for a fixed period of time
  • License:customer pays to obtain permission to use company intellectual property
  • Brokerage Fees:income generated by acting as an intermediary between two or more parties
  • Announcement:charging the client to advertise a product, service or brand on company platforms

Main activities

What are the activities/tasks that need to be completed to fulfill your business purpose? In this section, you should list all the key activities required to make your business model work.

These key activities should be focused on delivering on your value proposition, reaching customer segments, and maintaining customer relationships and generating revenue.

There are 3 categories of key activities;

  • Production:design, manufacture and deliver a product in significant quantities and/or of superior quality.
  • Troubleshooting:find new solutions to individual problems faced by customers.
  • Plataforma/red:Creation and maintenance of platforms. For example, Microsoft provides a trusted operating system to support third-party software products.

Main features

This is where you list what key resources or key inputs are needed to perform your key activities in order to create your value proposition.

There are several types of key resources and they are

  • Human(employees)
  • Financial(cash, lines of credit, etc.)
  • Intellectual(trademark, patents, intellectual property, copyright)
  • Physicist(equipment, inventory, buildings)

Main Partners

Key Partners are the external companies or vendors that will help you carry out your key activities. These alliances are made with the objective of reducing risks and acquiring resources.

The types of alliances are

  • Strategic alliance:association between non-competitors
  • Coopetition:strategic partnership between partners
  • Joint Ventures:partners developing a new business
  • Buyer-supplier relations:ensure reliable supplies

cost structure

In this block, you identify all the costs associated with operating your business model.

You will need to focus on evaluating the cost of creating and delivering your value propositions, creating revenue streams, and maintaining customer relationships. And it will be easier to do so once you define your key resources, activities and partners.

Businesses can be cost-based (focus on minimizing costs wherever possible) and value-based (focus on providing maximum value to the customer).

value propositions

This is the building block that is at the center of the business model canvas. And it represents your unique solution (product or service) to a problem facing a customer segment or creating value for the customer segment.

Avalue proposalIt must be unique or it must be different from your competitors. If you are offering a new product, it must be innovative and disruptive. And if you are offering a product that already exists in the market, it must stand out with new features and attributes.

Value propositions can be quantitative (price and speed of service) or qualitative (customer experience or design).

What are your thoughts on the business model canvas?

Once you have completed your business model canvas, you can share it with your organization and stakeholders and also receive their feedback. The Business Model Canvas is a living document, so once you've completed it, you need to review it and make sure it's relevant, up-to-date, and accurate.

What best practices do you follow when creating a business model canvas? Share your tips with us in the comments section below.

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business model outline As


How will you explain to them in simplest terms the 9 elements of Business Model Canvas? ›

There are nine building blocks in the business model canvas and they are customer value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structure.

How to make a BMC template? ›

How to create a business model canvas template: 9 key elements
  1. Key partners. List the key partnerships your business leverages or relies upon for success. ...
  2. Key activities. ...
  3. Key resources. ...
  4. Key propositions. ...
  5. Customer relationships. ...
  6. Channels. ...
  7. Customer segments. ...
  8. Cost structure.

What is a business model for beginners? ›

A business model is a strategic plan of how a company will make money. The model describes the way a business will take its product, offer it to the market, and drive sales.

How do you explain a Business Model Canvas? ›

A business model canvas is a visual representation of a business model, highlighting all key strategic factors. In other words, it is a general, holistic and complete overview of the company's workings, customers, revenue streams and more.

What is business model canvas PDF? ›

The Business Model Canvas is a visual framework for describing the different elements of how a business works. It illustrates what the business does, for and with whom, the resources it needs to do that and how money flows in and out of the business.

What is the order of the 5 Step business Checklist? ›

Table of Contents
  • 👋 A Quick Preamble. ...
  • Section One. Getting Clear on Your Foundation.
  • Section Two. Fortify The Product or Service You're Offering.
  • Section Three. Your Online Business Needs Promotion.
  • Section Four. Creating a Content Marketing Plan and Growing Your Audience.
  • Section Five. ...
  • 💃🏻

What are the 7 steps in developing a business model? ›

The 7 Elements of a Strong Business Model
  • Identify your specific audience. ...
  • Establish business processes. ...
  • Record key business resources. ...
  • Develop a strong value proposition. ...
  • Determine key business partners. ...
  • Create a demand generation strategy. ...
  • Leave room for innovation.
Apr 22, 2015

How do you simplify a business model? ›

5 Ways to Simplify Your Business Plan and Almost Anything Else
  1. Find and remove the fluff. ...
  2. Determine your central goal. ...
  3. Separate the high-level and low-level items. ...
  4. Consider splitting your idea. ...
  5. Give it the elevator test.
May 13, 2015

What is the most important part of the Business Model Canvas? ›

Perhaps the most important part of your canvas is the customer segments. If you don't know who your business is catering to you'll never be able to sell to them. You need to figure out who your customers are and why they would buy from you.

What are the two 2 most important parts of a business model? ›

The key components of any business model are: A compelling value proposition: How do you want your people to think about your brand? A unique brand positioning: What do you offer to your people that make them want more?

How do I create my own business template? ›

  1. Take inventory of your frequently used marketing graphics + collateral. ...
  2. Choose a design program to use. ...
  3. Make a plan for your template design. ...
  4. Have your style guide handy. ...
  5. Start designing! ...
  6. Use them consistently!
Sep 3, 2021

What is a key partner example? ›

If you are the car manufacturer, your key partners are the companies that make the tires, rims, and brakes. Moreover, if you are the tire company, you have key partnerships with rubber suppliers and the steel company that supplies you with the steel cords used to manufacture tires.

How to design a business model? ›

Define the problem you're going to solve, then define the customers for which the problem will be solved. Next, identify the customer and the problem. After that, define a set of possible solutions. After, define a set of possible monetization strategies for that solution, test, and choose your business model.

What is an example of a business model? ›

Product-as-a-service model

They may charge a subscription fee, a per-use or per-mile fee, or a combination of both. Example: Bike rental companies offer products as a service. Customers might pay an annual membership fee plus a per-mile fee each time they ride, or they might have the option to rent a bike for the day.

What is the most popular business model? ›

Retailer. This is probably the most common business model around. Essentially, you have products – either your own or from manufacturers – and you sell them to consumers. This can be done in a physical store or as an e-commerce company.

What is the basic layout of a business plan? ›

A traditional business plan typically includes—an executive summary, an overview of your products and services, thorough market and industry research, a marketing and sales strategy, operational details, financial projections, and an appendix.

What are 3 terms used in the business model canvas? ›

Key partners (how third parties will fit into the plan) Cost structure (what it costs to build the product as well as how to sell and support it) Revenue streams (how the product will make money)

What is key activities in business model canvas? ›

More about Key Activities

These are the most important actions your company must perform to operate successfully. Like Key Resources, they are required to create and offer a Value Proposition, reach markets, maintain Customer Relationships, and earn revenues.

What are the 5 elements of a business model? ›

5 Important Elements of a Business Model
  • Identify Your Target Market. ...
  • Identify Your Value Chain. ...
  • Mobilize Your Resources. ...
  • Identify Your Business Partners. ...
  • Keep Your Business Model Flexible.
Jun 22, 2016

What are the 12 steps to starting a business? ›

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey
  1. Find a business idea.
  2. Choose a business name.
  3. Validate your product idea.
  4. Write your business plan.
  5. Get your finances in order.
  6. Develop your product or service.
  7. Pick a business structure.
  8. Research licenses and government regulations.
Apr 1, 2021

What are the 7 essential parts to creating a business plan? ›

While plans vary as much as businesses do, here's a summary of the seven main sections of a business plan and what each should include.
  • Executive Summary. ...
  • Company Description. ...
  • Products and Services. ...
  • Market analysis: ...
  • Strategy and Implementation: ...
  • Organization and Management Team: ...
  • Financial plan and projections:
Sep 24, 2009

What are the six 6 steps to have a better business planning process? ›

Here are six key steps that can lead to an effective plan for your business:
  1. Step 1: Establish your mission. In essence, your mission statement explains why your business exists. ...
  2. Step 2: Analyse your SWOT. ...
  3. Step 3: Develop a plan. ...
  4. Step 4: Create a budget. ...
  5. Step 5: Put it in writing. ...
  6. Step 6: Make it a living document.

What are the four 4 key steps in developing a business plan? ›

The 4 Key Components of a Business Plan (and Why They're Important)
  • Executive summary.
  • Marketing plan.
  • Key management bios.
  • Financial plan.
Jan 19, 2022

What are eight key elements of a business model explain? ›

A business model describes the rationale of how an organization creates, delivers and captures value. It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships & Cost Structure.

What are the four 4 steps of the business process? ›

Business Process Management is a systematic approach to understanding, improving, and managing an organization. It is generally accepted to have four phases: document, assess, improve, and manage.

How do you simplify design ideas? ›

5 design ideas to simplify your layouts
  1. Limit the colors in your designs. Color is a powerful tool when creating a new layout, but it's also important not to get carried away. ...
  2. Avoid using too many elements. ...
  3. Substitute text with images. ...
  4. Limit your font selection. ...
  5. Create contrast. ...
  6. Remember the magic number.

What are the 4 basics to a start up business? ›

Requirements for Starting a Business

An ownership or business structure. A business registration certificate. A legal license or seller's permit (as well as other legal documents) A source of funding.

What are at least 3 important parts of the business model canvas? ›

The Business Model Canvas consists of nine essential parts: Customer Segments, Value Proposition, Revenue Streams, Channels, Customer Relationships, Key Activities, Key Resources, Key Partners, and Cost Structure.

What makes a business model effective? ›

A business model should answer important questions about your business and set out a strong vision for the business. The key components of a business model should include relating to your target customers, the market, organization strengths and challenges, essential elements of the product, and how it will be sold.

How do you present a BMC? ›

7 Ways to Present Your Business Model
  1. Business Model as art. If your idea is great, it has to look great. ...
  2. Posters. ...
  3. Pitch a presentation. ...
  4. Simple cut and paste. ...
  5. Intranet pages. ...
  6. Word reports. ...
  7. Implementation view e.g. using ArchiMate.
Mar 28, 2013

How do you know if your business model will be successful? ›

How do you know if your business model will be successful? A successful business model just needs to collect more money from customers than it costs to make the product. This is your profit—simple as that.

What are the most important asset required to make the business model work? ›

Key resources can be financial (lines of credit or stock options for hiring key employees), physical (manufacturing facilities, buildings, vehicles, machines, and distribution networks), intellectual (brands, proprietary knowledge, patents, and copyrights), or human (people).

What is ideal business model? ›

An Ideal business model refers to a company's profit-making strategy. It lists any incurred costs, the goods or services the company aims to sell, and its chosen target customers. Both new and successful businesses need strong business models.

How do you use a business model? ›

A business model should answer important questions about your business and set out a strong vision for the business. The key components of a business model should include relating to your target customers, the market, organization strengths and challenges, essential elements of the product, and how it will be sold.

How might you use the Business Model Canvas bmc as a product manager? ›

A business model canvas provides a high-level, comprehensive view of the various strategic details required to successfully bring a product to market. The typical use case for this tool is to outline the fundamental building blocks of a business, but it can be used effectively for individual products as well.

What are 3 terms used in the Business Model Canvas? ›

Key partners (how third parties will fit into the plan) Cost structure (what it costs to build the product as well as how to sell and support it) Revenue streams (how the product will make money)

How do you make a business plan from scratch? ›

How to write a business plan in 9 steps
  1. Draft an executive summary.
  2. Describe your company.
  3. Perform a market analysis.
  4. Outline the management and organization.
  5. List your products and services.
  6. Perform customer segmentation.
  7. Define a marketing plan.
  8. Provide a logistics and operations plan.
Dec 3, 2022

What are the six 6 principal components of business strategies? ›

Read ahead to learn more about the six vital elements of strategic planning: vision, mission, objectives, strategy, approach, and tactics.

How do you structure a business model? ›

A business model describes the rationale of how an organization creates, delivers and captures value. It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships & Cost Structure.

What is the main purpose of a business model? ›

In its simplest form, a business model provides information about an organization's target market, that market's need, and the role that the business's products or services will play in meeting those needs. Business model innovation, then, describes the process in which an organization adjusts its business model.

What makes a good business model? ›

Other experts define a business model by specifying the main characteristics of a good one. For example, Harvard Business School's Clay Christensen suggests that a business model should consist of four elements: a customer value proposition, a profit formula, key resources, and key processes.


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